Our Story


Reel Story Productions began serving the corporate communications industry in 2003 for clients including ATT, American Express, Navistar, Abbott Labs, Merck, McDonalds, Firestone, TysonFoods and Smuckers, among many others.

In 2009 Reel Story was asked to document the renovation of the University of Michigan football stadium, and almost immediately what started as a small branch of the core business developed into the primary focus of the company. The video helped our client win a Build America award in 2010.

The opportunity to explore a new and rewarding niche was as tempting as it was fortuitous. As the AEC industry begins to embrace the value of leveraging the fascinating stories behind the structures they create , Reel Story has been uniquely positioned to serve this need.

Though we still service the needs of some of our loyal clients, Reel Story has positioned itself as the only production company solely dedicated to the needs of the AEC industry.

While our tools and our teams are increasingly state of the art, our goal remains fundamental: to document and communicate the stories behind each project we approach, through words and images, whether it’s the painstaking restoration of a landmark building, the renovation of an iconic stadium or the construction of an ultra modern art museum. Its work we have come to love and continue to be proud of.

That’s our story. What’s yours?

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