Study after study confirms that web traffic and click-through rates increase dramatically when video content is featured prominently on a web site. Surprisingly, given the image-rich nature of the AEC industry, very few companies are currently taking advantage of this medium to market their capabilities or enhance their branding and identity.
Among the firms that have embraced the shift from still and copy-driven to video-driven content, The McHugh Company came to Reel Story to create a new branding video for their updated website.
Reel Story worked with the company’s marketing team to produce a video that reinforces the “I am Mchugh” theme from their other collateral material, and helps bring to life many of the individuals responsible for building the reputation of the venerable Chicago firm.
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